Okay, let’s talk about cutting through the noise. You’re a musician, right? That means you’re battling for ears in a world that’s completely saturated with sound. Like, drowning-in-an-ocean-of-Spotify-playlists saturated.
So, how do you stand out? Not by being louder, but by being clearer. That’s why today’s challenge is all about simplicity and ease.
Think about it: People are scrolling, scrolling, scrolling. They’re bombarded with information and options. You’ve got a split second to grab their attention. That means fancy marketing campaigns and overly-produced videos sometimes…kinda fail. People have become good at spotting them.
What works is genuine connection. What works is making it easy for someone to immediately “get” what you’re about. Think about artists who make it look easy. Look at folks like Ed Sheeran. He’s not making crazy-complex music videos, he’s delivering really great music.
Today’s 15-Minute Challenge: The Simplicity Spotlight
Your mission, should you choose to accept it, is ridiculously simple:
- Pick ONE song. Not your most experimental, mind-bending track. Choose one that’s catchy, representative of your sound, and easy to digest. Something that someone can listen to and immediately say, “Oh, I get these guys.”
- Create ONE simple piece of content around it.
- Instagram/TikTok: A short, informal video of you playing a snippet of the song acoustically, explaining the inspiration behind it in a few sentences, or just vibing to it. Don’t overthink it. Use natural lighting. No need for fancy equipment. Just you and the music. For extra credit, use a free video editing app on your phone to create a simple animated intro.
- Facebook/Twitter: Write a short, engaging post about the song. Tell a quick story about writing it, what it means to you, or a fun fact about the recording process. Include a link to listen. Make it conversational, like you’re talking to a friend.
- Email List (if you have one): Send a brief email with a single goal: get people to listen to that song. Link directly to it and explain why you chose that specific tune.
- Post it EVERYWHERE. You’re not waiting for the perfect time, or agonizing over every word. You’re just putting it out there.
- Use a Hashtag: Be sure to use your band’s hashtags, or those relating to the song, the genre, or location where you play.
Why this works:
- Reduces Overwhelm: By focusing on one song and one simple piece of content, you avoid getting lost in the weeds.
- Authenticity: Simple, informal content feels more genuine and relatable.
- Increased Engagement: People are more likely to interact with something that’s easy to understand and consume.
Bonus Points:
- Check your analytics after a few hours. Which platform got the most engagement? This gives you valuable insights into where your audience is hanging out.
- Respond to any comments or messages you receive. It’s all about building that connection!
The key takeaway? Don’t overcomplicate things. Focus on sharing your music in a way that’s accessible, authentic, and easy for people to connect with. Good luck and get back to making music.
You’ve got this.
