Stop Spraying and Praying: Get Specific With Your Music Promotion
Okay, so you’ve got tunes. Killer tunes. You’re putting them out there, posting on every platform, and… crickets. Sound familiar? It’s easy to get caught in the trap of trying to be everywhere at once, hoping something sticks. But let’s be real, that’s like throwing spaghetti at the wall and hoping it turns into a Michelin-star meal.
Instead, let’s get smart and laser-focused. The challenge today isn’t about doing more, it’s about doing better. It’s about understanding where your ideal listener hangs out and meeting them there.
Think about it: who are you trying to reach? Are they late-night TikTok scrollers? Avid Spotify playlist curators? Vinyl enthusiasts hanging out on Discord servers? Pinpointing your audience will dramatically change your promotion strategy.
Today’s 15-Minute Challenge:
Alright, time to get specific. Pick one platform or area you haven’t really focused on before – or one where you think your audience might be hiding.
Here are some ideas to get you started:
- TikTok: Maybe you’ve only posted lyric videos. Today, create a short, engaging video using a trending sound or addressing a comment you’ve received. Check out some TikTok marketing tips to get some ideas.
- Spotify Playlists: Instead of just adding your tracks to your own playlists, find relevant independent playlists with a decent following and see how to submit. Many playlist curators have their contact info in their bio or through SubmitHub.
- Reddit: Find a subreddit related to your genre or a specific interest your music touches on (e.g., r/indieheads, r/synthwave, r/alternative). Share a thoughtful comment on a post and subtly mention your band in a natural way (no spamming!). Be sure you are interacting and not just posting links to your music. Check out Reddit Marketing Tips
- Local Blogs/Websites: Search for local music blogs or websites that cover your genre. Send them a polite email with a link to your best track and a short bio. A good media kit will help!
- Twitch: Start a weekly live stream where you jam or give fans insight into the creative process!
Your Mission (Should You Choose To Accept It):
- Pick a Platform/Area: Seriously, choose just one.
- Do Some Quick Research: Spend 5 minutes researching best practices for that platform. What kind of content works? What are the etiquette rules?
- Take Action: Spend 10 minutes creating a piece of content or making a connection.
- Don’t Obsess: Just do something. The point is to experiment and learn.
That’s it! You’ve officially started focusing your efforts instead of scattering them to the winds. Remember, building an audience is a marathon, not a sprint. This challenge is about finding the right path, one focused step at a time. Let me know where you decided to focus, and how it went in the comments. I’m looking forward to seeing how things are going!
