Okay, Let’s Get Real: What’s Your One Thing Today?
So, you’re in a band, got your music out there (or about to), and you’re grinding. We get it. Social media feels like shouting into a void, and sometimes you wonder if anyone’s even listening. But here’s the thing: blanket posting rarely moves the needle.
Today’s all about ditching the vague “check out our music!” and diving into laser-focus. Instead of trying to do ALL the things, we’re picking ONE, specific result we want to see.
Think of it like this: You wouldn’t randomly throw darts at a dartboard and expect to win, right? You aim for the bullseye! Same deal here.
Here’s the challenge (and you can totally do this in 15 minutes):
1. Pick a Single Result: What’s ONE thing you want to achieve today? Be brutally specific. Don’t say “get more followers.” Instead, try something like:
- “Get 5 new people to follow us on Spotify.” (Spotify for Artists can help you track that)
- “Convince 3 people to sign up for our email list.” (This is GOLD for directly communicating with fans – Mailchimp is a good place to start)
- “Get 10 people to watch the first 30 seconds of our latest music video.” (Analytics on YouTube can track this)
2. Create One Targeted Action: Now, how are you going to achieve that one result? Think simple and direct. Here are a few ideas, tailored to the examples above:
- Spotify: Post a super engaging Instagram story asking a direct question about a song. Offer a follow for a chance to be featured on your story (everyone loves a shoutout!). Link directly to your Spotify profile in your bio. (Use a link shortener like Bitly to track clicks!)
- Email List: Create a killer lead magnet (a free download, behind-the-scenes video, unreleased track). Announce it on your social media, driving people to a simple landing page with your email signup form. (Check out Unbounce for easy landing page creation.)
- Music Video: Create a short, captivating TikTok highlighting the most visually stunning part of your music video. Use relevant hashtags and challenge people to watch the first 30 seconds to guess the story.
3. Do It, Track It, and Repeat! That’s it! Do your one thing, track the results (did you get your 5 followers, 3 signups, or 10 views?), and learn from it. Maybe that TikTok idea was fire, or maybe the Instagram story fell flat. That’s okay! The key is to be consistent and iterate.
Why This Works:
- It’s Manageable: Small, focused tasks are less overwhelming than “grow my band.”
- It’s Measurable: You know exactly what you’re trying to achieve, so you can see if it’s working.
- It’s Adaptable: You can quickly adjust your strategy based on what’s actually getting results.
So, forget the noise for a sec. What’s your one thing today? Go get it! And if you have awesome results, drop us a line – we’d love to hear what worked for you!
