Okay, so you’re in a band, or you’re a solo artist slinging tunes into the world. You’re probably awesome. Seriously. But here’s the thing: awesome music hiding in a digital closet doesn’t exactly pay the bills. You need to actually get it heard. And that doesn’t magically happen.
We’re talking about promotion, and I know, that word can feel like a four-letter word. It’s work, it’s often annoying, and it feels like you’re shouting into the void sometimes. But what if I told you there was one small habit, like brushing your teeth, that could seriously boost your visibility?
It’s this: The Daily Band Promotion Habit.
It sounds fancy, but it’s not. It’s about consistently doing one tiny, focused thing every single day to get your music out there. We’re talking 15 minutes, tops.
Today’s Challenge: Engage with Your Fans (or Potential Fans) on Instagram
Yep, Instagram. I know, I know, you’re already on it, posting gig photos and shaky videos of you tuning your guitar. But today, we’re not just posting. We’re engaging.
Here’s the deal, in three simple steps:
- Find five accounts related to your music. This could be:
- Fans who have commented on your posts recently.
- Other bands in your genre.
- Venues you’d like to play.
- Music blogs or influencers.
- Local radio stations
- Scroll through their recent posts and leave a genuine, thoughtful comment. Don’t just say “Cool pic!” or “Check out my music!” Be real. If a band posts about their new single, say something specific about what you liked. If a venue posts a photo of a packed house, ask about the crowd’s energy. If a music blog posts a review, ask a follow-up question.
- Bonus points: If their bio includes a link to their music, check it out and leave a comment there as well.
Why this works:
- You’re building relationships. It’s not just about self-promotion; it’s about becoming part of the music community.
- You’re getting noticed. People (and Instagram’s algorithm) pay attention to engagement.
- You’re learning. You’ll discover new bands, venues, and potential collaborators.
The 15-Minute Timer Starts Now
Set a timer for 15 minutes. Seriously, don’t overthink it. Just do it. Pick your five accounts, comment, and then stop. You’ve accomplished your daily habit.
Consistency is Key
This might not feel like much, but do this every day for a month, and you’ll start to see a difference. You’ll see more engagement on your posts. You’ll make some actual connections. And you’ll be one step closer to getting your music heard by the right people.
Tomorrow, we’ll tackle another bite-sized promotion task. Get ready to rock (and promote)!
Resources:
- Want to dive deeper into Instagram strategies for musicians? Check out this article about Instagram for bands.
- Looking for more engagement tips? Check out this resource for increasing IG engagement.
